The history of Bath & Body Works goes back to 1990 when it was founded in New Albany, Ohio. Bath & Body Works is owned by Limited Brands which is traded on the New York Stock Exchange under the symbol LTD. Limited Brands also owns The Limited, Victoria's Secret, Express, The White Barn Candle Company, Henri Bendel and C.O. Bigelow.
While the retail store's main focus remains in the personal care industry it has started to change the main theme for it's products from a country style feel to more of a mind, body and spirit approach. The company believes in using natural ingredients to soothe the soul and ease the mind. They have expanded their product line from simple fragrant shower and bath products to include spa and aromatherapy, skin care, hand and foot care, candles, home fragrances and more. Some of the products are only offered in season and you can also buy gift certificates or gift packages tailored for different occassions.
As the personal care sector started to explode in the 90's Bath & Body Works began to cement it's brand as one of the leader's and innovators in the popular industry. With over 1,600 stores nationwide and the ability to purchase Bath and Body Works products online, Bath & Body Works aims to become the ultimate stop for personal care products. To further establish their stronghold the company offers semi-annual sales in their retail stores as well as various specials throughout the year including Bath and Body Works promotional codes for use while shopping online.
Being one of the industry's leaders brings a strong interest from people wanting to know how to open stores in their local area. Unfortunately, Bath & Body Works is completely owned by Limited Brands and does not intend to franchise any stores. According to their website this allows them to "provide our associates with the support and information they need to give our customers the kind of experience they expect from us". So for now you are unable to purchase a Bath & Body Works franchise.
Bath & Body Works website
Bath & Body Works Corporate Offices:
Bath & Body Works
Seven Limited Parkway East
Reynoldsburg, OH 43068
Main Line - (614)856-6000
Customer Service - 800-395-1001
Limited Brands Corporate Offices:
Three Limited Parkway
Columbus, OH 43230
Limited Brands website